Nike Ascend AAPI Heritage Month

Graphic Design
Hoodie, Tote Bag, T-Shirt

2021 Was a troubling time for Asian-American’s and the racism felt at home. In response, Ascend (Nike’s Asian-America Campus Network) coordinated an employee-only merchandise capsule collection to celebrate the past, present, and future of Asian Americans.

Assigned with the Past & ‘Communities United’ - This capsule celebrates the diverse communities that make up the Ascend network with emphasis on how water connects us all. Worked closely with each network representative to ensure each graphic was authentic to that region for AAPI Heritage Month.

“We are stronger together and can shake up the racism that our community faces.”